Once you’ve crafted the perfect marketing message to reach your ideal client, where do you place the message so the maximum number of potential customers will see it? Watch the video below to learn how to get the best response from your prospects.
Video Summary: 4 Questions to Ask Yourself When Choosing a Distribution Channel for Your Marketing Message
A distribution channel is the model or vehicle through which your customers will make their transactions with your business. The particular channel you choose for your business will also dictate where your ideal customer will hear your message.
Marketing channels in the past few years have changed dramatically. In addition to television, radio and the yellow pages, we now also have Internet marketing, online advertising, mobile marketing, social media marketing and more. Many business owners use the “spray and pray” approach when it comes to placing their marketing message. They start off advertising across numerous marketing channels and burn through their budgets… without converting nearly as many clients as they had hoped.
The best approach is to pick one distribution channel based on your skills, knowledge and cash availability. To determine which marketing method to choose, ask yourself…
1. What are my financial goals for my business?
2. What are my nonfinancial goals for my business?
3. What are my financial abilities?
4. What are my nonfinancial abilities?
Based on your answers to the above questions, you can figure out which marketing channel best matches your goals and abilities. Once you master using that distribution channel to generate and convert more customers, you can use your revenue to invest in learning other marketing methods and expanding your distribution channels.
Remember, it is better to go narrow and deep in one channel than it is to go wide and shallow in many. Focus your marketing efforts and you’ll start seeing an uptick in conversions and revenue.
Want to grow your business and achieve financial success? Download the “How to Attract More Clients – The Fundamentals” white paper, free exclusively for SUCCESS blog readers by OneCoach.
Blog post #7 in the Entrepreurial Challenge guest blog by John Assaraf.