Video: Assaraf on Crafting Your Marketing Message

The way you communicate with your potential customers—on your website, in your e-mails, on the phone, at events, during meetings, etc.—is critical in converting them from prospects into clients. But what do you say to them to get them to buy? Watch the video below to learn how to craft the perfect marketing message to get the attention of your ideal client.

Video Summary: Tips on Communicating with Your Prospective Customers

Remember these key points when crafting your marketing message:

Get inside their head. What are your clients’ biggest fears? What problems and frustrations are they trying to resolve? People will do more to avoid pain than they will to gain pleasure. Yes, people also buy to gain pleasure; however, most decisions are based on moving away from something they do not want. Figure out what moves your prospects to action or inaction—in other words, why they buy or don’t buy.

Gain their attention. The way you position your product or service will strongly impact whether or not someone decides to buy from you. If you can trigger their fears, their insecurities, their pain points, and then develop your marketing communication to resolve their pain, your ideal customers will immediately be attracted to your message.

Remember these tips when you’re in front of your prospects, both online and offline, and you’ll start to generate more leads, sell to more prospects and grow your business.

Want to grow your business and achieve financial success? Download the “How to Attract More Clients – The Fundamentals” white paper, free exclusively for SUCCESS blog readers by OneCoach.

Blog post #5 in the Entrepreurial Challenge guest blog by John Assaraf.


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