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Turkey Day Tradition

It's a tradition we all know. These are the numbers behind Macy's Thanksgiving Day Parade:

4

new balloons this year

$190,000

reported cost of a new balloon

72,000

square feet in Macy’s Moonachie, N.J., Parade Studio,
where all balloons and floats are built

$285,000

average cost of 30-second NBC spot during parade

$1,029

cost per night of high-floor, parade-view room at
New York Hilton Midtown

400,000

cubic feet of helium to keep all balloons afloat

$160

estimated retail cost per thousand cubic feet of helium

3,000,000

attendees last year

50,000,000

TV viewers

650

pounds of rubber produced for the war effort in 1942
when the parade was canceled and all balloons were
melted for scrap

$395,000,000

sought by Kathleen Caronna in 1997 lawsuit after the Cat
in the Hat balloon knocked a lamppost on her head,
landing her in a month-long coma

515

pounds of two M&M balloons that careened through
Times Square in 2005

Supply of M&Ms two sisters reportedly received
after suffering minor injuries in the incident

 

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