Considering entering the daily deals landscape for your small business? Living Social Australia and NZ CEO Colin Fabig has these top 10 tips for businesses using daily deals sites:
Understand it's a promotional tool: It's best not to treat daily deals websites as a revenue stream. Promotions are designed to bring in new customers and generate brand awareness.
Do your homework: Know the date the deal will go live. Daily deals sites can reserve the right to post your deal at any time, but staying in close contact with them can save you from any inconvenient surprises.
Know your deal: Know the full details of the deal—what is being promoted and brief your staff. Don't rush customers through; what you are seeking is return business.
Read the fine print: Understand your commission on each deal, and how and when it is paid to you.
Man your phones: In the first week, and especially on the first day, ensure your staff is briefed to take calls and make bookings.
Ensure you have the resources: Think about hiring additional staff to take bookings in the first three days, and prepare a script for them. This internal process is just as important as any external marketing.
Don't let down your existing customers: Ensure you are prepared for the extra business. You need to provide the same high-quality service to your existing customers. They will notice if you don't.
Develop an ongoing strategy: Before the deal goes live, have sales and marketing strategy in place to create loyalty and maximize repeat bookings. Don't use daily deals in isolation.
Take ownership of the process: Make it work for you on your terms. Only take on what you can handle.
Track the success of your deal: By collecting information about your new customers and the sales they generate you'll be able to accurately determine the impact your deal offer made and if you should consider doing it again in the future.
Source: Living Social