The Power of Creativity

In this episode of Behind the Brand, Bryan Elliott sits down with Sir Ken Robinson—a leader in the development of creativity, innovation and human resources in education and in business—to talk about the power of creativity.

He says you can be creative in anything, that creativity is a function of intelligence—a practical process made up imagination and innovation.

“There’s a very particular definition of creativity, which is ‘the process of having original ideas that have value,’” he says.

“We live in a world that is made from the fruits of human imagination and creativity,” he says. “It’s not an exotic power—we have it. It’s no more exotic than languages, but we don’t all develop it in a way that we could.”

Sir Ken Robinson’s argument? That if we don’t recognize the powers of creativity, “we’re denying people access to what is an essential part of their humanity—it’s probably the only thing that really sets apart the rest of life on earth.”

Related: Top of Mind: How Do You Wake Up Your Creative Side?

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