The Most Authentic Trait of an Entrepreneur

In this episode of Behind the Brand, Bryan Elliott talks to Gary Vaynerchuk about entrepreneurship—what it takes to do it, to live it, to be it.

For Vaynerchuk, a passion for doing the hard work, for hustling, is the most important trait to have. “I love the chopping more than the tree coming down. I truly believe that is the rawest, most authentic trait of an entrepreneur,” Vaynerchuk says. “And that’s why when people tell me they’re an entrepreneur and I see that they hate the process, I’m like, you’re not.”

Entrepreneurship is trendy—everyone feels like they need to be an entrepreneur right now. “I think it’s a far more rare trait and talent that people realize.”

Related: First Work Smart, Then Work Hard. (And Hustle 24/7/365.)

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