The Most Authentic Trait of an Entrepreneur

https://youtu.be/Y7aj7xwKsmc

In this episode of Behind the Brand, Bryan Elliott talks to Gary Vaynerchuk about entrepreneurship—what it takes to do it, to live it, to be it.

For Vaynerchuk, a passion for doing the hard work, for hustling, is the most important trait to have. “I love the chopping more than the tree coming down. I truly believe that is the rawest, most authentic trait of an entrepreneur,” Vaynerchuk says. “And that’s why when people tell me they’re an entrepreneur and I see that they hate the process, I’m like, you’re not.”

Entrepreneurship is trendy—everyone feels like they need to be an entrepreneur right now. “I think it’s a far more rare trait and talent that people realize.”

Related: First Work Smart, Then Work Hard. (And Hustle 24/7/365.)

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