The 4 Luxury Archetypes with Neen James

UPDATED: May 9, 2024
PUBLISHED: February 8, 2023
The 4 Luxury Archetypes with Neen James

Luxury is about experiences, not expenses, says Neen James. She was born and raised in the tiniest town in Australia by her single mother in a caravan park. Though they didn’t have much, her mom was great at creating beauty and luxury in their home, decorating and picking flowers. 

Today, James talks with On Your Terms host Erin King about how luxury is a mindset. She discusses ways to bring luxury into all your life experiences, both at home and work, through simple things like granting yourself the gift of time, meditating a little longer, or upgrading the beauty products in your shower. 

“Luxury is not necessarily expensive,” James explains. “I think luxury is all about experiences, not things. And I believe luxury is something we all deserve every day.” 

Luxury is about elevating something and making it a bit more special. But James emphasizes that luxury should also be shared with others, creating memories through experiences

During her study of the luxury mindset, James has developed four luxury archetypes: the “Reluctant and the Removed,” the “Pro Prioritizer,” the “Confident and Content” and the “Luxury Lover.”

The “Reluctant and the Removed” don’t prioritize luxury and won’t necessarily post a lot on social media showing off their lives. The second type is the “Pro Prioritizer,” who dresses for success. They invest in clothes, “believe in reliability and quality from brands” and enjoy mentoring others

The third archetype is the “Confident and Content”—these people don’t necessarily need luxury, but they can enjoy it. They are “cool, calm and collected,” and want to enjoy all that’s around. And fourth is the “Luxury Lover,” the kind of person “who looks for luxury in their everyday.” They love to share luxury with others and are great brand advocates. 

Neen James is a motivational speaker, sales and leadership coach, and author of nine books. Learn more about her research at and follow her on Instagram at @neenjames.  

On Your Terms with Erin King is no longer releasing new episodes on the SUCCESS Podcast Network, but you can still listen to the full conversation below.

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Erin King is the bestselling author of “You’re Kind of a Big Deal: Level Up by Unlocking Your Audacity” and “Digital Persuasion: Sell Smarter in the Modern Marketplace.” She’s also the Chief Social Officer at Strikepoint Media, a digital marketing firm focused on social customer acquisition. But hands down, her toughest job is being a personal full-time assistant to a 13-pound cavapoo puppy named Betty White. You can connect with her on Instagram @mrs.erin.king