Tales from a Social Media Scavenger Hunt

What do you get when you put two editors and a social media specialist in a car together? A team that reads road signs, but still makes illegal turns and then Tweets about it.










SUCCESS magazine put its social media skills to the test last week, when SUCCESS magazine Senior Editor Amy Anderson, Social Media Specialist Jennifer Chang and Managing Web Editor Shelby Skrhak (shown from left) participated in a Dallas-area competition, a little like the Amazing Race, called Share Dare 2012 benefiting the Make a Wish Foundation. The race sent teams across Dallas to find clues, take photos at specific locations, perform tasks and post to social media outlets including Facebook, Twitter, Pinterest, Instagram, Yelp and Foursquare.


  The day started at the American Airlines Center, where we received our list of nine checkpoints. We didn’t have snazzy bandanas like the girls from the Dallas Market Center (left). We did, however, have matching SUCCESS.com shirts. Next stop, the Hyatt Regency Reunion Tower (right), where we searched the hotel for Best Buzz codes to scan for additional clues.


Along the way, the #ShareDareMovingTarget tweeted photos of his changing location, providing only minimal clues to his whereabouts (shown, the Sixth Floor Museum at Dealey Plaza). Pictured, Shelby and Jennifer huffing up a hill to catch the moving target. Really, that was probably best left not pictured.


 While braving judgmental glances at our snappy athletic wear and tennis shoes at the iconic downtown location of Neiman Marcus, we selected five favorite items to post on Pinterest. (Amy Anderson manned the getaway car outside.)


While I’d love to tell you we won the social media competition, we didn’t. We’re not sore losers at all. Really. We did receive a consolation prize for best fly fishing casts at Tailwaters Fly Fishing Company in Uptown Dallas. All in all, great fun for a great cause.

The SUCCESS team listens to a fly fishing demonstration. Jennifer, far left, has city girl thoughts, "What's a fly fish?"

Of these popular social media platforms, which are you better at– Facebook or Twitter? Of Pinterest or Instagram, which do you prefer? Do you use Yelp or Foursquare? Join the conversation!


Journalist, podcaster and southpaw Shelby Skrhak is the former director of digital content and social media for SUCCESS.com. Before joining SUCCESS magazine, Shelby launched the weekly suburban newspaper Plano Insider, and covered topics ranging from cops and courts to transportation and fashion. Her handwriting should be a font.

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