SUCCESS Book Club Ch. 5: Prioritization

SUCCESS Book Club Selection: Win: The Key Principles to Take Your Business from Ordinary to Extraordinary by Frank I. Luntz. SUCCESS editors and staff will read and dissect select chapters and offer key points and discussion questions. Just joining us? Read notes from Chapter One, Chapter Two, Chapter Three and Chapter Four.

“The key is not to prioritize what is on your schedule, but to schedule your priorities.” —Stephen R. Covey

Winners—in author Frank I. Luntz’s sense of the word as achievers—have the uncanny ability to prioritize: to separate what must be done from what should be done. They focus intensely on their priorities, and then pour all of their resources into those priorities.

Focusing on what must be done develops impeccable time management skills.

It’s fun to be in management. You sit in your big office and people come to see you. But that takes time, a lot of time, and I finally decided that I wouldn’t see people in my office any longer. If somebody came to see me, I would say, “Fine, I will be right down.” And I would go meet them by the front desk to find out what they wanted—money, a job, whatever. I would stand and talk to them right there, it would take five minutes, and then I’d return to my office. But if they sit in your office, they are going to take five minutes just telling you what a beautiful office you have. By the time they get around to talking about what they want, it’s a half hour or forty-five minutes later. That’s not an efficient way to manage your time.
—Amway Founder Rich DeVos

Winning Trait: Winners develop time management skills to prioritize what must be done.

Articulating your priorities quickly is one of the most important components of communication. First words make impressions—impressions you have only a few precious seconds to make.

Winning Trait: Brevity is the hallmark of good communication.

In order to prioritize your actions, you must know exactly what you want to achieve. To arrive at your destination, you need to know exactly where you want to go. What does “there” look like?

“Focus is the single hardest endeavor you can have as a human. Anyone can get into the zone. The truly great know how to stay in the zone.” —Hockey player Mike Richter


Winning Trait: Winners know what the end goal “looks” like.

Enumerate, Enumerate, Enumerate
Put your accountability rules down on paper and refer to them often. Don’t break them when things get tough.

Limit your activity to only those things authorized in the plan so you don’t find yourself doing something you don’t do well and contrary to your stated mission. The most successful people are inevitably the most disciplined.

—Chapter read and annotated by Sam Watson, SUCCESS Media Web Designer

Discussion Points:

1. What’s the most unlikely time management skill you’ve learned that really works for you?

2. What’s the biggest challenge you face in succinct communication?

3. Do you actually put your “accountability rules” down on paper? Why or why not?

REPLY below with your answers to these questions. Let’s start the discussion!


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