Spanx Founder Sara Blakely Shares the Secrets Behind Her Shapewear Empire with SUCCESS

DALLAS—Spanx founder Sara Blakely divulges the principles that have helped her turn an unassuming undergarment into a billion dollar, Oprah-approved empire in the January 2016 issue of SUCCESS Magazine. In an exclusive interview with SUCCESS Magazine’s Jill Becker, Blakely shines as proof that anyone with a good idea, a positive attitude, a determination to succeed, and a few strong principles can reach their dreams.

In the spirit of designing a better life in 2016, the magazine’s first issue of the year is all about personal development — and Blakely is proof that the active pursuit of a better self can lead to massive success, making her an ideal fit for the issue’s theme.

“I said, OK, I want to invent or create a product that I can sell that’s my own and not somebody else’s, and I want it to be something I can sell to millions of people. And I want it to be something that makes people feel good. I wrote that specifically in my journal, and I just kept looking for when it was going to show up in my life. I was on high alert.”

—Sara Blakely tells SUCCESS Magazine, January 2016 cover story

What’s Inside This Issue

The January 2016 issue of SUCCESS Magazine, spotlighting Sara Blakely, is all about personal development — how to become the person you want to be in business and life. Among other features, it highlights…

  • The SUCCESS 25: The Most Influential Personalities Shaping Achievers Today
  • The New Secret to Getting Ahead: How Self-Service Education and Advancement Programs are Reshaping the Modern Economy
  • Knowing Your Personality Type: Is This the Key to Greater Success at Work and at Home?

Also profiled this issue is the incredible story of “The Price is Right” host and comedian Drew Carey, whose devotion to self-improvement learning has set the course for his life’s success, leading him past dark times that included a pair of suicide attempts and into the healthiest, happiest period of his life.

SUCCESS is thrilled to reveal the first-ever SUCCESS 25 in this issue. The SUCCESS 25 is the only definitive list of the power players in the motivation and inspiration space. To compile this list SUCCESS examined not only book sales, but social media followings, podcast downloads and other media appearances, discovering the most impactful luminaries in the world — including Oprah Winfrey, Tony Robbins and Joel Osteen.

Leadership Editor Announcement

SUCCESS makes a very exciting staff announcement in their January issue as well, naming John Addison, breakthrough author of the upcoming book Real Leadership, as their new Leadership Editor. Addison will begin contributing a monthly column to the magazine in the February 2016 issue.  Addison brings with him his experience as a co-CEO, speaker and motivator of millions and his new role symbolizes SUCCESS’ commitment to developing a new generation of leaders.

With the addition of Addison as Leadership Editor, SUCCESS continues a personal development journey of its own, building on wins by stacking its team with more experts, big thinkers and motivators to help you grow a business or improve your life in whatever way you desire.

SUCCESS magazine writers and editors are available for interviews about the Sara Blakely cover story and other features—including the list of 13 things mentally strong people never do, the foolproof guide to launching a successful podcast and an analysis of when it’s smart to take financial risks.


SUCCESS is your guide for personal and professional development through inspiration, motivation and training.

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