Selling Authentically with Colin Coggins and Garrett Brown

UPDATED: May 9, 2024
PUBLISHED: January 13, 2023
Selling Authentically with Colin Coggins and Garrett Brown

Most of us will put up walls the moment we realize somebody is trying to sell something to us. Colin Coggins and Garrett Brown noticed a stigma towards salespeople—that they’re generally perceived as pushy and manipulative

“But when we ask people who they think of when they hear the greatest salesperson on the planet, the top two answers are Martin Luther King Jr. and Steve Jobs,” Coggins says on this week’s episode of Brilliant Thoughts with Tristan Ahumada.

As adjunct professors at the University of Southern California, they teach how to sell authentically, finding that people will buy from you based on your imperfections. Many new salespeople overthink it and believe they have to act in a certain way. Instead, having an engaging conversation can drive the deal. Coggins and Brown discuss leading with vulnerability and pathological optimism, being purpose-driven and giving more than receiving

“We’ve always been firm believers that sales and personal growth live on the same plane,” Brown says.

Colin Coggins and Garrett Brown are the authors of The Unsold Mindset: Redefining What It Means to Sell. Follow them on Instagram and Twitter @colinandgarrett. Find them on LinkedIn at and

Brilliant Thoughts with Tristan Ahumada is no longer releasing new episodes on the SUCCESS Podcast Network, but you can still listen to the full conversation below.

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Tristan Ahumada is the People Editor for SUCCESS, operates Lab Coat Agents as its CEO, consults Fortune 500 companies, runs a successful Real Estate team in California, expansion teams in the U.S. (in different brokerages), owner in one Brokerage, currently sits on different boards for tech companies, and is also an international speaker. His love for technology and systems pushes him to test and use the latest products for growth for all businesses around the world including Real Estate Agents/Brokers. Tristan is from Southern California where he currently lives with his wife and two kids.