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Scott Stratten, an expert in viral, social and authentic marketing, was ranked as one of the world’s top influencers on Twitter. He shares some of his secrets in this powerful interview with former SUCCESS Publisher Darren Hardy, including lessons from his book, QR Codes Kill Kittens.
This interview appears on the SUCCESS Talks Collection, available in the December 2013 edition of SUCCESS magazine.
“Engagement is just talking. Engagement is simply when a customer or potential customer asks you something, especially in social media, and you just answer them. Except we made it really fancy; we call it social media now instead of talking, and that’s an issue we have to think about.”
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SUCCESS Talks, the popular audio program included every month in SUCCESS magazine, is now available as a weekly podcast. We feature fascinating interviews with prominent business, creative and thought leaders such as Tony Robbins, Richard Branson, Tim Ferriss and Barbara Corcoran, and include key takeaways designed to help you put information into action.
Catch up on all individual episodes at SUCCESS.com/SUCCESSTalks or download the monthly SUCCESS Talks Collection with your magazine subscription.