Scott Stratten, an expert in virtual, social and authentic marketing, shares his own story of connecting with someone online. He talks about how his relationship with Alison Kramer of Nummies evolved from tweeting and common interests to a genuine friendship and trusted business association.
“I don’t know how I’d ever meet this person outside of social media. It was just tweeting. It was just common interests, which is the secret to social to me by the way. Common interests between people–it’s a great way to get to know people.”