Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times best-sellers on the science of fascination and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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Lydia Sweatt is the web producer for SUCCESS.com. She recently earned a bachelor’s degree in journalism from the University of Texas at Arlington and is a Dallas native. She enjoys painting, a hefty taco and discovering new music.

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