Thinking big is not a new concept; it’s been around since at least 1959, when David J. Schwartz wrote the classic motivational book The Magic of Thinking Big. What Amy Whitaker brings to the discussion is the refreshing notion that business thinkers can learn from artists and writers. At a time when science, technology, engineering and math (the vaunted STEM formula) threaten to crowd the humanities (art, literature, music and scholarship) out of American universities, Whitaker’s approach could not be more timely.
Whitaker holds the title of “entrepreneur in residence” at the New Museum Incubator in New York City. Whitaker takes the human from the humanities and injects it back into the business world. Creativity is messy and uncertain, she argues, and must have room for failure. She provides a program to cultivate art thinking, and how to leverage creative failure into progress, invention, and new products or services.
By Amy Whitaker
July; HarperBusiness; $27
This article originally appeared in the July 2016 issue of SUCCESS magazine.
Chauncey Mabe is a freelance writer, book critic, and blogger in Miami, Fla. For 23 years he served as Book Editor and Senior Entertainment Writer at the Sun-Sentinel in Fort Lauderdale. He was Book Blogger for the Florida Center for the Literary Arts, the parent organization of Miami Book Fair International, from 2009 to 2012. He also blogs for the Betsy Hotel South Beach hotel, which sponsors literary events year round. His reviews and feature stories have appeared in publications such as the Toronto Globe & Mail, the Serving House Journal, Inspicio, the Palm Beach Arts Paper, the Baltimore Sun, the Juneau Empire, and the Chicago Tribune.