Outsmart the Inbox

The average business email user receives about 78 messages a day, and sends about 36, according to a study by the Radicati Group. Fortunately there are web applications and mail system options to address the overload:

In May, Gmail (free) began automatically sorting email into distinct category tabs to separate personal and business messages from social network updates and marketers’ emails.

Apple’s free email service includes a VIP mailbox separating friends and family from the promotional riffraff, and offers the capability to sort out bulk messages. 

Subscribe to Mailstrom.co for an inbox organized by sender and offering additional info and stats to help you cut out the fat. Capable of handling multiple email accounts, it’s free for inboxes containing fewer than 5,000 emails, and as little as $4.95 a month or $49.95 a year for larger accumulations. 

Sanebox (Sanebox.com) uses algorithms to separate the important stuff from the junk and uses a Sanelater folder for important transmissions you want to save for a time. It’s free with a 14-day trial, then $2.04 and up per month.

Keep crucial emails from being diverted by creating an email whitelist. Find out how on SUCCESS.com.


Betsy Simnacher is a freelance writer who has been published in numerous newspapers and magazines nationwide. She lives in the suburbs of Dallas.

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