Marketing is making moves–to social media and the online environment. That means you should be moving right along with it if you want to be successful. Take a look at these tips from former Apple evangelist Guy Kawasaki to help improve your marketing tactics in the modern world.
1. Segment your services: Twitter (perceptions), Facebook (people), Google+ (passions), Pinterest (pinning), and LinkedIn (pimping).
2. Prepare a great profile: Full-face, in-focus, no-red-eye, simple and truthful bio.
3. Curate, don’t create: It’s too consuming to constantly create, so be essential by finding great content.
4. Act like PBS: Curate so much great content people don’t mind the telethons.
5. Restrain yourself: Don’t promote products or services more than 5 percent of the time.
6. Candify: Add a picture or video to every post.
7. Respond: Don’t simply broadcast; respond as well.
8. Stay positive or stay silent: Winning an argument usually means losing the war.
9. Repeat: Don’t be afraid to repeat your best posts. CNN doesn’t run a report once. Why should you tweet once?
10. Do; don’t plan: Planning is overrated—just dive in and figure it out as you go along.
—Guy Kawasaki, co-founder of Alltop.com, founding partner Garage Technology Ventures, best-selling author whose latest book is APE: Author, Publisher, Entrepreneur—How to Publish a Book
Guy Kawasaki's advice for gaining followers on SUCCESS.com.