Never Hurts to Ask

Vanilla Haagen-Dazs… it must be made from angel’s milk. Sheer ecstasy. What heaven must be like (please!). I savor each lick until my taste buds scream in pain for more. And when I reluctantly swallow my last bite—that’s what hell must be like.

I recently allowed myself to have this sweet-bitter experience at a local Haagen-Dazs store. While eating, I temporarily awoke from my blissful nirvana to see (in horror) that I had licked off all the ice-cream on top. I was not ready to bite into the cone (that is the beginning of the end!).

So I went back up to the counter with a big milk covered smile (yes, angel’s milk) and said, as charming as I could muster, “for a real passionate lover of your great product would you kindly add a gratuitous small shaving to the top here (holding my topless cone out to her) to help extend my joy… just a little longer?”

Even with a strict policy against such allowances, she said, “It would be my pleasure” and plunked another full (albeit hollow) scoop of vanilla bliss on my cone. The charm must have worked (or the promise to promote this story on my blog – I’m kidding!).

When I came back to the table with my new (free!) scoop my wife couldn’t believe it! One, that I asked… and two, that she gave it me! I said simply, “it never hurts to ask.”This is true in most instances, most every day. I’m a big believer that you only get what you ask for. If you don’t ask, you don’t get. So why not ask for everything? The worst possible thing that can happen is they say no.

Ask, and Ye Shall Receive. Ye Have Not, Because Ye Ask Not

Ask your way to wealth

The most money you will ever make (penny saved is a penny earned) is by asking for it.

Let me give you an example or two…

I was in a retail store recently. I asked the manager, “If I buy eight of these mirrors, how much of a discount will you give me?” She said it was already discounted and no additional discount was possible. Did I cry? No. I kept asking. I said, “Well, then surely you can deliver it for free then, right?” She said, “Well… yes, I think I can do that for you.”

Thirty seconds, two questions, $212 saved/made. That is an hourly rate of $25,440. Do you make $25,440 an hour? You do if you ask for it.

We recently had our place painted. My wife settled on the painter she liked the most, who was a little more expensive than others, but was ready to agree to his bid. I asked for his number, called him and asked, “We respect your track record and think you will do a great job, but I need you to come down $1,300 to match our other bid presented by another professional company. Do it and the job is yours tomorrow.” He did.

The call took 3 minutes. That’s an hourly rate of $26,000. Not a bad day’s work.

A few weeks ago at a restaurant one of our dinner mates’ meal came out after everyone else’s. When the manager came out to apologize I said, “Well, you would be happy to buy us dessert then, right?” He agreed and then went further by surprising us with a gift certificate inserted in the bill for a free dinner if we would come back. I can tell you neither would have happened if we hadn’t asked.

Now the answer isn’t always ‘yes’ of course (although more times than not). The point is… Ask, Ask, Ask and Ask. Ask not, get not.

My challenge for you:

1) Find three occasions this week (hopefully today) to ask for something.

2) Ask.

3) Come back to this post and tell us about it. 


Darren Hardy is the former publisher of SUCCESS magazine, an entrepreneur and New York Times best-selling author of The Compound Effect and Living Your Best Year Ever: A Proven Formula for Achieving Big Goals.

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