Juan Ciapessoni

Juan Ciapessoni is co-founder and CCO of The Electric Factory, an award winning innovation company with ties to digital and social campaigns, prototyping, tech product manufacturing and analytics. Juan has given numerous lectures and led seminars focused on interactive behavior, social media and integration of digital, and is a serial entrepreneur in the digital space as the owner of six companies. With over a decade in the digital industry, Juan has launched and executed campaigns for world-renowned brands including Unilever, McDonald’s, Ab-Inbev and Kellogg’s, among others. Follow him on Facebook and see more at TheElectricFactory.com.


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Lydia Sweatt is the web producer for SUCCESS.com. She recently earned a bachelor’s degree in journalism from the University of Texas at Arlington and is a Dallas native. She enjoys painting, a hefty taco and discovering new music.

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