How Well Do You Really Know Rainn Wilson?

In this episode of Behind the Brand, Bryan Elliott talks to Rainn Wilson about Twitter’s significance to his career as an actor and entrepreneur.

“I wanted people to be able to get know me different than Dwight [Schrute]—they just know me as my character [from The Office],” he says. “They didn’t know me as an actor named Rainn Wilson who has this life and is this different kind of weirdo.”

Enter Twitter.

“Now I’m very well known for my online presence, for my Twitter feed and for SoulPancake and for various ventures that I am starting—almost as well-known as I am an actor.”

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