Nothing boosts your profile and self-confidence quite like seeing your new idea taken on at work. Ideas are born from a combination of experience and imagination, so a truly great one will always contain your personal touch—ensuring that its success will be forever associated with you. This can lead to a strengthened reputation, new promotion prospects and more rewarding responsibilities at work. But even the best ideas can go unrealized if you don’t have what it takes to sell them to your boss.
Making the case for your new product, service or technique requires the homing of both your idea and your presentation techniques. In the case of the idea itself, it’s important to spend some time rigorously scrutinizing it before you show it to the decision maker. Without losing the essence of whatever originally excited you about the idea, run through the Five Whys Process: Ask yourself why the problem for which you’ve found a solution exists, and trace it back through at least five levels of causality. This will ensure your solution is not overly superficial, and that your argument for its execution will be thorough and convincing.
When it comes to making your presentation, make sure you plan and rehearse what you will say. Lay out the problem, your solution and the evidence (data) for its potential to succeed. Finish by painting an image of how the outcome will look. There are many rhetorical techniques you can use to add weight to your argument, such as using the Pattern of 3 (sentences that contain three memorable elements) and maintaining eye contact while you talk.
For a detailed look at what you can do to perfect your idea and present it effectively, take a look at the infographic below. Learning to sell your ideas effectively might be the best idea you have today.