How to Choose a Web Host

If you have a website (and you should), you’ll need a web host. Think of it this way: If your website is your business, a server is the building where you’re located, and the web host is the “landlord” who manages the building and collects the rent.

The amount of space, quality of services and depth of support you get separate one web host from another. The quality of the host can make or break your business’s website, so cost should not be a deciding factor. If your ecommerce site crashes during a holiday shopping season, you might not get a chance to win back lost customers.

When choosing a web host, consider:

The Uptime Rate: Uptime is the percentage of time the host’s servers are up and working. Don’t settle for less than a 99.9 percent uptime rate.

Support: When you have a problem with your website (your email has disappeared or you’ve been hacked), what are your options for support? Live chat, 24-hour toll-free number? What is the email response time?

Data Storage: How often does the hosting company back up your website?

Shared or Dedicated Server: A shared server means that your site is hosted on the same server with other businesses. If your site isn’t data-heavy and doesn’t have a lot of ecommerce traffic, this option is cheaper and may be adequate for your needs.

Growth Plans: Make sure the company you choose can accommodate your business’s growth.

Your online image is important, so take care of it, and, if need be, turn it around for the better. Read how on


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