Great New Reads: The Art of Doing

By: Camille Sweeney and Josh Gosfield

January

Plume; $16

Whether you’re just starting out on a quest to find your true calling, looking to improve your skills, or ready to reinvigorate, reinvent or jump-start your entrepreneurial venture, this refreshing collection of practical advice from three dozen successful superachievers is the perfect primer and motivator. Authors Camille Sweeney and Josh Gosfield interviewed a distinguished group of successful folk and distilled each interview into 10 important points. These superachievers cover a delightfully diverse array of pursuits, from how to produce a Broadway hit to negotiating a hostage crisis to a modern take on how to win friends and influence people. Famed culinary darling David Chang offers his best advice on “How to Open a Great Restaurant (and Stay in Business),” while crisis public relations guru Michael Sitrick reveals “How to Rehabilitate a Bad Reputation,” and Pimco’s Bill Gross shares his secrets on “How to Start a Startup.” This book is like eavesdropping at a dinner party, which is exactly what the authors intended. The question these authors asked: "How do you do what you do?" How would you answer that question? The Art of Doing just might inspire you to reflect on your own journey in the business world.

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