Geoffrey James on the True Meaning of Selling

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Author Geoffrey James encourages us to not be intimidated or frustrated by the process of selling, and to remember that, at its heart, selling is all about making someone else happy. Listen as he shares insights that can help you reach your sales potential, not matter your position, product or company.

This interview appears on the SUCCESS Talks Collection, available in the May 2015 edition of SUCCESS magazine.

Favorite quote:

“In business and in life, the key element is courage.  If you don’t have courage, you won’t take risks, you won’t achieve what you want to achieve. And so without courage, all is lost.”

—Geoffrey James

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SUCCESS Talks, the popular audio program included every month in SUCCESS magazine, is now available as a weekly podcast. We feature fascinating interviews with prominent business, creative and thought leaders such as Tony Robbins, Richard Branson, Tim Ferriss and Barbara Corcoran, and include key takeaways designed to help you put information into action.

Catch up on all individual episodes at or download the monthly SUCCESS Talks Collection with your magazine subscription.


Jessica Krampe is the digital managing editor for A graduate of the Missouri School of Journalism, Jessica has worked for news, entertainment, business and lifestyle publications. Outside of the daily grind, she enjoys happy hours, live music and traveling.

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