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Gary Vaynerchuk: ‘Rinse and Repeat What You Know’

In this episode of Behind the Brand, Bryan Elliott talks with marketing expert Gary Vaynerchuk, who builds businesses and runs digital agency VaynerMedia, asking him, “Are you ever wrong?”

“I’m wrong plenty,” Vaynerchuck says. “The reason I’m not wrong as much as others, it’s actually because I don’t step out of my boundaries. You know what I’m really good at? Not being right, just staying in my lane. I just rinse and repeat the stuff I know … One of the best reasons I’m not wrong a lot is because I’m very self-aware.”

But what about all the great things he’s done, widening that lane?

“The funny thing is, it’s rinse and repeat,” he says. “It’s all about the process. If you love the process, you’ve won before you’ve started … For me it’s building businesses, it’s chasing the awareness of the whole market, it’s educating people, it’s learning on the job.”

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