How do you bring an entrepreneurial idea to fruition? Jordan Greenfield did just that with the founding of his celebrity-favorite link-in-bio platform, hoo.be. Greenfield tells Tristan Ahumada how he positioned himself to market his idea, how relationships with early users and investors played a role in the brand’s success, and what he expects for the future of social media.
Like many startups, hoo.be began with a small team and an idea. The advantage it had over its competitors, however, was its founders’ understanding of the space their platform would inhabit. The years of groundwork granted them not only the 750-plus users that came to the site organically, but also the knowledge of what they wanted to provide for those users. Greenfield discusses the story behind the site, how he chose the audience, and his team’s plans for catering to their users.
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