For Your Reference…

Is your company listed on Wikipedia? If so, it’s likely one of the most trusted sources of information regarding the business. So is the entry saying what you want clients and customers to read?

The entries for nearly a third of Fortune 500 companies contain biased, poorly written or unreliable information, according to a recent report by WikiExperts, a company that navigates the online encyclopedia for clients.

Wanting to improve your company’s Wikipedia presence? It may be possible if you know your way around the site. Keep in mind that Wikipedia entries are created and vetted by regular Internet users—some 77,000 unpaid editors. For a business working within the system, it’s important to understand community rules and procedures. For example, what the community considers blatant advertising is flagged and removed, and correcting errors means citing references to contradict what’s wrong.

Find editing guidance and a wizard to create a new entry by searching “Help:Contents” on the site.


Betsy Simnacher is a freelance writer who has been published in numerous newspapers and magazines nationwide. She lives in the suburbs of Dallas.

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