OK, here’s your pop quiz of the week. The
terms: inflation, recession, deflation and
depression. Are they economic terms or are they
Answer:When you let them operate together as the “little
voice” between your ears, they become the same thing and
you lose. The key phrase is, “when you let them.”
It is no secret that in any difficult economic period, a lot
of people get hurt and some people get very rich. Either
way, it is the same economy, but a different psychology.
The question is, Which person are you going to be?
Let’s look at the terms and see how they apply.
Inflation: How many times have you
been overconfident, or even arrogant?
What happens? Sooner or later, like an
asset with value pumped out of proportion,
the bubble bursts.
Correction: Stay humble and connected
to clients, associates, friends and their
needs. Continue to always serve first.
Deflation: Ever been disappointed?
Not gotten the outcome you wanted? All
your effort into a deal goes for naught
when your prospect chooses another
vendor or alternative. The money in
your bank account is deflating. Do not
rest on the laurels of yesterday. The best way to keep from
deflating is to keep inflating through nonstop promotion,
serving and selling. Keeping the pipeline and your daily
calendar filled with revenue-generating activities keeps
your energy up.
Recession: Even though the government is undecided
about whether this is happening or not, you and I know
it’s old news. How about you? Ever feel like pulling back?
Ever get tired of doing the same old thing? Ever have your
energy level and passion level recede? And when it gets
bad enough, have you ever felt like going back to bed and
turning the electric blanket up to “womb” and forgetting
about it? If you said no, you are lying. We
have been there more than once. Now we
are talking Depression.
Weak competition is getting eliminated. That’s good for you and me.
The No. 1 strategy to stave off all of
these little voices and economic conditions
is the same. It’s called Little Voice
Mastery. It is gaining control of the war
between your ears that takes you on an
emotional roller-coaster ride every time
you watch the market swing or hear the
next politician or economist profess their
confusing and alarmist rhetoric.
There are more opportunities than
ever. Weak competition is getting
eliminated. That’s good for you and me because those of us who
continue to educate and train on how to sell, how to communicate,
how to recruit awesome teams and mostly how to manage our own
emotions and “little voice” dialogue will WIN and snap up huge
chunks of market share.
It’s happening already. But it’s really up to you.
So here is my list of the Six Ways You Can Go Down With the
Economy (If You Want To!):
Stay glued to the news. You can be like
people watching a natural disaster and
letting the “spin” of gloom and doom drive
their little voice crazy, or you can focus
even harder on doing the right things for
your income: training, selling, promoting,
Stay confused. You can allow yourself to operate in a fog when
it comes to money, economics and income. The subject of
money used to be simple. Once it got fractionalized,
fiat-ized and politicized, it got confusing. Learn to
read a financial statement. Master the process of
sales and exchange. Know the difference between
a real asset and a liability. Learn how to create real
income in any economy.
Believe you cannot sell or you don’t have to
sell. You can be deluded that you do not have
to sell to be successful. That is a lie. The Small
Business Administration said on April 22, 2008, that 82
percent of all small businesses formed in 2008 will fold by
2012. (That was before the credit crunch!) The biggest fear
for anyone in business is that no one will show up, call or
buy and that income will evaporate. That is a real possibility
unless you know how to sell. P.T. Barnum
said it pretty well: “Without promotion,
something terrible happens—NOTHING!”
People struggle financially, not because of
lack of hard work or good products, but
because they do not know how to sell, how to
raise capital without going to a bank, or how
to market themselves. Whether it is selling
products, ideas, recruiting or obtaining funds, the skill is the
same. Learn it!
Look for quick fixes instead of mastering your “little
voice.” Before, everyone was looking for a way to get rich
quick. Now, everyone is looking for an escape hatch. It’s
the same issue—believing that there is a silver bullet to
every challenge or
problem. The best
investment you can
make in yourself and your
team is to master the little
voice in your head that either
drives you to success or to depression.
Seek books, audios, teachers and mentors
that can teach you how to drive toward success. It will not
only improve your income, it will change your life. It is the
single best investment.
Blame Wall Street, the government or bankers. If I have
learned one thing in all my years of personal development,
it’s that when I blame others for my situation,
I lose. Be clear: Public Enemy No. 1 is not those
guys—it’s your little voice! It’s the one that doubts
you. It’s the one that doesn’t want to take responsibility.
It’s the one that did not want to spend the
money or time on training when you should have.
It’s the one that is afraid. As my friend Robert
Kiyosaki says, “Poor people look to government, middle-class
people look to the banks and rich people focus on their own
businesses.” And business is a full-contact sport.
Believe the government or the Federal Reserve will
fix everything. Interesting thought, considering they are the
ones that orchestrated the mess. Fed chairmen, presidential
candidates, treasury officials, politicians—it’s
like scrambling for deck chairs on the Titanic!
Every business owner knows that to succeed you
have to take control of your own life. You cannot
change the economy, oil prices, the value of stock
or a president’s agenda. But you can control your
income and your lifestyle. You can control your
response to your environment. You can choose how to play
the situation. You can stay confused and stunned or take
some additional advice from our friend P.T. Barnum: “Work
at it, if necessary, early and late, in season and out of season,
not leaving a stone unturned, and never deferring for a single
hour that which can be done just as well now. Ambition,
energy, industry, perseverance, are indispensable requisites
for success in business.”
Regardless of your economic condition, you can choose not to
allow the economic condition to become your psychological condition.
Blair Singer is a trainer, speaker and creator of SalesDogs, a methodology
that offers sales and communication success, and has helped thousands increase
their income worldwide.