Cracking the YouTube Code with Derral Eves

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“I’ve generated 87, almost 88 billion video views on YouTube, and a billion of them was just dumb luck… but the rest… has been using the formula that I actually teach in the book,” says Derral Eves. He’s worked with companies like Nintendo, Red Bull, Google and Adobe, and mentors MrBeast, now the highest-earning YouTuber in the world. Eves talks with Brilliant Thoughts host Tristan Ahumada about his formula for success, as well as the YouTube AI, his obsession with livestreams, understanding analytics and the importance of storytelling

Having created 34 YouTube channels, each with more than a million subscribers, Eves is no stranger to the inner workings of YouTube and getting his videos in front of an audience, and he shares that knowledge through his courses and his book, The YouTube Formula. Now, Eves discusses using the algorithm to your advantage—without spending money on advertising, hooking your audience, the benefits of video marketing, and how he uses time blocking in order to separate his work and personal life.

Check out Derral Eves’ YouTube channel at and his website at His book is called The YouTube Formula. More info about his 12 week course can be found at

Check out the full episode below or on Apple podcasts, and never miss another episode by subscribing to SUCCESS podcasts today!

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Tristan Ahumada is the People Editor for SUCCESS, operates Lab Coat Agents as its CEO, consults Fortune 500 companies, runs a successful Real Estate team in California, expansion teams in the U.S. (in different brokerages), owner in one Brokerage, currently sits on different boards for tech companies, and is also an international speaker. His love for technology and systems pushes him to test and use the latest products for growth for all businesses around the world including Real Estate Agents/Brokers. Tristan is from Southern California where he currently lives with his wife and two kids.

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