Marketing
You’ll succeed in direct proportion to your willingness to focus and concentrate on your task—that is to make yourself a master in your craft and in your specific field of selling.
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If you are going to book first visits, you need to sound like someone who has the experience and ideas that can make a difference in your prospective client’s business.
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It doesn’t matter how you’ve decided to create value for your customers; your business is now a bona fide sales organization.
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Did you know that if a salesperson sells the same way with every person, they’ll turn off half of all their potential customers?
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It starts with being authentic. You don’t need everyone; you need the right people. And sure, being authentic might mean that some people won’t be interested.
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Try to get away with icky sales tricks and be prepared to have your reputation exposed—and commented on, shared, and warned against.
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The magic happens when we use our superpower to make an impact on the world around us—when our passion and purpose align with our work.
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You were selling well, making deals, and all was right in the world. Then, without warning, your sales took a stomach-turning plummet. You feel terrible. Worse still, you feel powerless to change anything.
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We’ll have missteps. You’ll see those too. We call that “failing forward.” It’s all part of the process of figuring out how best to serve you, the reader, in an increasingly complex world.
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