Marketing
Traditional networking is mostly ineffective. We’re either time poor and don’t know where to find quality connections, or we leave a networking event with a stack of business cards but no solid relationships.
Read MoreNetworking is not overrated. When done right, it can be the most effective and important tool in achieving success. Particularly for women, for whom doing a good job is often not enough.
Read MoreI tried the old trick of imagining my audience in their underwear. It didn’t work. The people in front of me were not naked; they had their clothes on. What I had to learn to confront was reality.
Read MoreFirst thing’s first: Stop making it about you.
Read Moresurfing snails and more than we ever wanted to know about lizard tongues—it’s that when it comes to career changes, there’s no such thing as too much.
Read MoreYour business’s online hub should actively help you make money. It’s great to have people coming to visit you, but if they aren’t buying anything, what’s the point?
Read MoreIn times of stress and continuous uncertainty, make better decisions by ghosting your rule-following inner good kid and leading with audacity instead.
Read MoreAs an entrepreneur or changemaker, finding the way to the next step is the most essential component of change, so see things how they really are.
Read MoreAs a salesperson, your dream clients have limited time (and sometimes, patience) for salespeople, so it’s your mission to create value for them during each sales interaction.
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