Marketing

Creating Content and Driving Engagement with Amy Porterfield

Creating Content and Driving Engagement with Amy Porterfield

By Tristan Ahumada / March 24, 2023 /

Amy Porterfield and Tristan Ahumada discuss the necessity of creating weekly content and building an email list in order to drive engagement, deciding on and building your lead magnets and how to develop digital courses.

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woman working on company's brand strategy

4 Brand Strategy Principles to Keep In Mind For Your Small or New Company

By Jill McDonnell / March 23, 2023 /

As a small or new business, you may opt to keep your brand strategy in-house. Here are 4 brand strategy principles to keep in mind.

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social media influencer posing for picture

Tarte’s Dubai Trip and the Tricky Ethics of Influencer Marketing

By Em Cassel / March 20, 2023 /

Why is it that the Dubai trip—one of roughly 20 Tarte has taken since 2015—caused an uproar? A look at the ethics of influencer marketing.

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Synchrony Pillars Project Grant Program Makes a Lasting Impact for Small Businesses

Synchrony Pillars Project Grant Program Makes a Lasting Impact for Small Businesses

By Cecilia Meis / January 10, 2023 /

In the past year, many businesses have made significant changes. Park Jewelers has increased its e-commerce presence to more easily allow customers to choose that special gift, while iSmile Dental reached new customers through a digital campaign. Entrepreneurs in those small businesses ignited the ideas, but they didn’t do it alone. Both participated in the…

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