Marketing

Traditional networking is mostly ineffective. We’re either time poor and don’t know where to find quality connections, or we leave a networking event with a stack of business cards but no solid relationships.

Networking is not overrated. When done right, it can be the most effective and important tool in achieving success. Particularly for women, for whom doing a good job is often not enough.

First thing’s first: Stop making it about you.

Your business’s online hub should actively help you make money. It’s great to have people coming to visit you, but if they aren’t buying anything, what’s the point?

In times of stress and continuous uncertainty, make better decisions by ghosting your rule-following inner good kid and leading with audacity instead.

As an entrepreneur or changemaker, finding the way to the next step is the most essential component of change, so see things how they really are.

“We” is for selling. “You” is for buying.

As a salesperson, your dream clients have limited time (and sometimes, patience) for salespeople, so it’s your mission to create value for them during each sales interaction.