Marketing
Amy Porterfield and Tristan Ahumada discuss the necessity of creating weekly content and building an email list in order to drive engagement, deciding on and building your lead magnets and how to develop digital courses.
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As a small or new business, you may opt to keep your brand strategy in-house. Here are 4 brand strategy principles to keep in mind.
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Why is it that the Dubai trip—one of roughly 20 Tarte has taken since 2015—caused an uproar? A look at the ethics of influencer marketing.
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In the past year, many businesses have made significant changes. Park Jewelers has increased its e-commerce presence to more easily allow customers to choose that special gift, while iSmile Dental reached new customers through a digital campaign. Entrepreneurs in those small businesses ignited the ideas, but they didn’t do it alone. Both participated in the…
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