Marketing

As a salesperson, your dream clients have limited time (and sometimes, patience) for salespeople, so it’s your mission to create value for them during each sales interaction.

Uncovering buying motives is harder to do and requires a lot more work on the part of the salesperson, but if done properly, will both double your sales and eliminate your competitors.

‘Newsletters are one way to truly own your audience, versus only fleetingly grabbing their attention.’

New salespeople tend to target prospects in their comfort zone and may do very well selling to them. But only up to a point. Once that sphere of influence has been thoroughly exhausted, it’s necessary to push beyond it to continue to succeed.