A t this time of the year, with readers making plans for the 12 months to come and the big resolutions they plan to tackle, the cover story of SUCCESS typically focuses on goal-setting.
So you might be wondering what sales expert Grant Cardone has to do with that.
I’m not in sales, you might say. My resolution is to lose weight, or My resolution is to spend more time with my kids. I hear you. There is plenty of material in this issue to help you with any type of goal.
But here’s why we took the sales approach this time: Whatever it is you want for 2020, you first have to sell yourself on the possibility that you can achieve it. If 2020 is going to be Your Big Year, as we’re calling this issue, you need to believe it deep down.
Of course, making more money is a worthy goal—a financial leap forward would definitely constitute a big year. And if that’s going to be the case, then one way or another, you’re going to have to make some sales or convince someone of your worthiness. Cardone’s tips and advice can help you there.
But as you read Jonathan Auping’s cover story on Cardone, the man who theorized the 10x Rule, I want you to apply all his sales advice to your own situation, as if you were the buyer. Self-belief is at the foundation of any success you’ll experience, so be ready to persuade yourself that the work you put in comes as a bargain compared to the payoff you’ll experience.
Whatever it is you want for 2020, you first have to sell yourself on the possibility that you can achieve it. If 2020 is going to be Your Big Year, as we’re calling this issue, you need to believe it deep down.
You’ll notice a few feature stories in this edition of SUCCESS that don’t relate directly to a typical new year’s resolution. The stories by Michael Pietrzak, Cecilia Meis and Jen McGivney are instead intended to challenge you to look deeper within yourself to find the patience, peace and resolve that will be required to keep going after you’ve sold yourself on the value of pursuing that big goal. Staying on track throughout 2020 is a 365-day job, and you’re just the person for it.
You’re the only person for it, in fact. It’s entirely up to you to make this your big year. But I know you can do it.
Don’t sell yourself short.
This article originally appeared in the January/February 2020 issue of SUCCESS magazine.
Photo by Marc Najera / Unsplash