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Toni Ko

Toni Ko
Toni Ko is the founder of the multimillion-dollar cosmetics brand NYX, which was recently acquired by the largest beauty company in the world, L’Oreal. Discovering a gap in the cosmetics market between prestige brands sold in department stores and mass brands sold in drugstores, Ko created NYX in 1999 with the goal of delivering professional, richly pigmented products at affordable prices. She impressively generated $2 million in sales during her first year and quickly grew to become a leader in the color cosmetics industry.

Before I Made NYX Cosmetics Successful, I Had My ‘Pretty Woman’ on Rodeo Drive Moment

By Toni Ko | August 3, 2015

I was clueless and naïve when I first watched Pretty Woman, fantasizing and lusting over the romance of the movie. I realize now that my 17-year-old self only saw the fairytale love story—I was mentally skipping over the less lovely parts, like when Julia Roberts gets turned away by the snooty saleswoman on Rodeo Drive,…