Stephanie Vozza

Stephanie Vozza
Stephanie Vozza is a Michigan-based freelancer whose work has appeared in Entrepreneur and Fast Company.

Why Customer Plans Top Business Plans

By Stephanie Vozza | June 27, 2015

Entrepreneurs often spend months writing their business plans, but the documents tend to just sit in a desk drawer. “What a wasted exercise!” says John Sculley, author of Moonshot: Game-Changing Strategies to Build Billion-Dollar Businesses. “Businesses are all about customers,” the former CEO of Pepsi and Apple explains. “If a company wants to be transformative,…