Why Customer Plans Top Business Plans
Entrepreneurs often spend months writing their business plans, but the documents tend to just sit in a desk drawer. “What a wasted exercise!” says John Sculley, author of Moonshot: Game-Changing Strategies to Build Billion-Dollar Businesses. “Businesses are all about customers,” the former CEO of Pepsi and Apple explains. “If a company wants to be transformative, […]
Mastermind It to Accelerate Your Success
“Being an entrepreneur can be lonely,” says Traci Bild, owner of Tampa-based health care consulting firm Bild & Co. For years Bild rarely talked shop with anyone but her employees. Her friends didn’t relate, so she didn’t discuss her business with them; in fact, many would be surprised to learn she owns a multimillion-dollar company. […]
