No. 1: You and your story need to be authentic.
Stefan Swanepoel is the chairman and CEO of the Swanepoel T3 Group. Swanepoel is a New York Times best-selling author; a business, leadership and motivational speaker; and a real estate trends strategist. The T3 Group operates T3 Sixty, a management consulting company that provides extensive research, strategic analysis, and business innovation to facilitate better management decisions in the real estate industry.