Sarah Faulkner

Sarah Faulkner
Sarah Buckley Faulkner owns Faulkner Strategic Consulting, which is dedicated to deep consumer and market insights that drive innovation to grow brands. Prior to starting her consultancy, she spent 14 years at Procter & Gamble leading consumer and market research across multiple billion dollar brands and corporate innovation incubators.

5 Things Ive Learned About Being a Solopreneur

5 Things I’ve Learned About Being a Solopreneur

By Sarah Faulkner | April 16, 2019

There are some things about being a solopreneur that turned out to be harder than I thought, others that weren’t nearly as hard as people told me they would be, and still others that were absolute surprises and delights.

5 Tips for Successful Online Networking

By Sarah Faulkner | March 3, 2016

Just connecting with someone on LinkedIn does not a valuable contact make.

Feedback: Take It or Leave It, but Don’t Defend Yourself Against It

By Sarah Faulkner | April 1, 2015

It was my first performance review in my first professional job—and I was nervous. My manager sat down with me in a tiny conference room to review the 360-degree feedback I had received from my co-workers. Most of the feedback, in fact almost all of it, was positive, even the so-called “opportunity areas.” But there…

Project Killers: What Are Your Red Flags?

Project Killers: What Are Your Red Flags?

By Sarah Faulkner | December 8, 2014

Throughout my 14 years at Procter & Gamble, and now as an independent consultant, I have worked in the front end of innovation, where the need to assess new ideas as efficiently as possible is paramount. Drawing from these experiences, I’ve outlined a simple yet highly effective strategy for creating what we in product development…

Trying to Figure Out Your Customer?

Trying to Figure Out Your Customer?

By Sarah Faulkner | September 29, 2014

You’ve probably seen #nofilter floating around on Instagram or Facebook. Translation: The hashtag means that no photographic filters or special effects have been applied to enhance or alter its related picture. What you see is what you get—it’s an authentic representation. As marketers or researchers, our job is to discover consumer truths. We accomplish this…