Sara Vigneri

Sara Vigneri

Where Are Your Customers? Use This Info to Find Them

By Sara Vigneri | February 19, 2015

Americans value rugged individualism. We pride ourselves on being free to do and say whatever we want. But despite this free spirit, we are all members of a social species that has deep-rooted tendencies toward predictable behavior. In fact, research published in the journal Science found that human behavior is 93 percent predictable. How’s that for rugged…