Sara Vigneri

Sara Vigneri

Where Are Your Customers? Use This Info to Find Them

By Sara Vigneri | February 19, 2015

Americans value rugged individualism. We pride ourselves on being free to do and say whatever we want. But despite this free spirit, we are all members of a social species that has deep-rooted tendencies toward predictable behavior. In fact, research published in the journal Science found that human behavior is 93 percent predictable. How’s that for rugged…

America’s Most Blissed-Out Cities

By Sara Vigneri | May 8, 2012

Where is your happy place? Scientists recently reported in the Journal of Human Genetics that people with a gene variation called 5-HTTLPR tend to be happier and more satisfied. Of course we know that a lot more goes into happiness than inborn temperament. And certain factors make people more or less satisfied with their living…

The Complete Happiest Cities List

By Sara Vigneri | May 8, 2012

Here’s how we did it. We know from the research cited in the previous articles in this section that certain factors are associated with happiness. Armed with this knowledge, we isolated 15 categories by which to measure 105 cities from all over the country. Because healthier people are happier (and vice versa), we used data…