Pamela Webber is chief marketing officer at 99designs, where she heads the global marketing team responsible for driving customer acquisition and increasing lifetime value of customers. She is passionate about using data to derive customer insights and to find “aha moments” that impact strategic direction. In addition to her experience as a marketer, Pamela has firsthand experience as an ecommerce entrepreneur and working with fast-growing startups. Prior to joining 99designs, she founded weeDECOR, an ecommerce company selling custom wall decals for babies’ and kids’ rooms, and also worked as an executive marketing consultant for True&Co, a wildly successful ecommerce startup specializing in custom-fitted women’s lingerie. Earlier in her career, Pam served in various corporate strategy and marketing positions with Borden, eBay and its subsidiary, PayPal Inc. A resident of San Francisco, Pamela received her BA from the University of Pennsylvania and an MBA from Harvard Business School.