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Owen Shapiro

Owen Shapiro
Owen Shapiro is president of insights and inspirations company Shapiro+Raj and co-author of Brand Shift: The Future of Brands and Marketing. He is a market researcher, strategist and speaker.

What Happens When Marketing Meets Gen Z?

By Owen Shapiro | May 20, 2015

If you think millennials are changing things, wait until the digital natives exert their will on the world. Up-and-coming digital natives, born about 1997 or later, are the first generation to grow up with a globally connected supercomputer in their hands. Digital natives—and millennials, born roughly from 1981 through the early 2000s—refuse to play by…