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Joel Basgall

Joel Basgall
Geneca CEO Joel Basgall is a nationally recognized thought leader on software product development, entrepreneurism, leadership and workplace culture. For more than 25 years Joel has helped clients from diverse industries to transform their ideas and unique capabilities into software products that increase revenue, reduce costs, deepen employee engagement and improve customer experience.

“I Don’t Want Your Money,” Said No Entrepreneur Ever—Until Now

By Joel Basgall | January 23, 2015

Searching for investors in your startup is the Holy Grail for entrepreneurs, who sometimes spend more time seeking funding than building their actual business and creating the great ideas, products and services behind it. After all, “It takes money to make money,” right? Wrong—at least when that money is the wrong money. Soon after I…