Jennifer Cue is the CEO of Jones Soda Co., and she brings both passion and structure to the Jones family. Jennifer started at Jones Soda Co. in 1995 as a member of the board, moving into a permanent operating role that same year. Over 11 years as CFO & COO, Jennifer oversaw the initial growth and profitability of the brand, while eventually transitioning the company to NASDAQ. In early 2006, Jennifer stepped away from Jones and out of the beverage industry while living in Paris, Rome and San Francisco. While Jennifer was away, the company had numerous leadership changes and operational struggles. In 2012, Jennifer returned to Jones as CEO, with a mission to turn around the company, investing her own personal funds to achieve this result. With a new diversified beverage portfolio, the company is now in a strong position to take advantage of opportunities.