Jeffrey Hedquist

“I tried radio, and it didn’t work.” How many of you have uttered those words? Or did you dismiss using radio as part of your marketing because someone you know discouraged you by making that statement? Well, radio does work, but maybe not the way you think. I create radio campaigns for businesses of all…

Your commercial, as much as it needs to capture the audience’s attention by being entertaining, interesting, informative and relevant, is a sales presentation. Instead of being made in person, it’s made to lots of individual psyches simultaneously, with the hope that each is participating while watching or listening. Your sales result is achieved when audience…