Catherine Adcock
Catherine Adcock is a Dallas-based freelancer. This is her first article for SUCCESS.
How rewardStyle Is Disrupting the Fashion and Blogging Worlds
During its first year in 2011, Dallas-based rewardStyle drove more than $60 million worth of apparel sales, firing a warning shot over the existing fashion hierarchy. It did so by empowering a then-overlooked group: fashion bloggers. The company gathered these bloggers into its invite-only network, and gave them the technology and relationships with retailers they would need…