When I started my first business, I tried to do everything myself.
There are so many things to do—so many hats to wear—that it’s impossible to do everything (and do them well) by yourself. You must focus on the roles that match your abilities.
When managing a company it’s important to know which hats are right for you to wear and which hats you need other people to wear. That way you can focus on the things you are good at and let other people take care of the things that are not your top abilities.
Here are the six hats of business:
Visionary—The visionary is responsible for creating the big picture of where your business is going. What products or services should you create? What do people in your niche want and need? Most entrepreneurs are visionaries and need help fulfilling the other roles of running a business.
Marketer—Some people are natural marketers whereas others are not. The marketer is responsible for all aspects of generating interest in your products and services. Who is best suited to define your brand and maintain it? Who can efficiently generate leads and manage your communications?
Salesperson—A great salesperson has the skill to interact with your prospects and present your products and services. The salesperson is able to assess which product or service will benefit your customers and help them overcome any objections they may have during the buying process.
Engineer—Engineers make sure that all your systems and processes are in place. They understand how all the pieces of your business work together so that you can maximize your efficiency. They create the procedures that keep your business running like a well-oiled machine.
Manager—Once your business has multiple employees, you need managers to make sure that they are focused on the right tasks. Managers watch over the processes and systems to make sure that everything and everyone are working toward your overall goals.
Driver—Who is out there every day making sure that everything you want to achieve is being done? The driver motivates the team, whether it’s in marketing, sales or any other department, to move toward the vision of your company.
You can wear multiple hats, but all these pieces must be working coherently to grow your business. Ask yourself which role(s) are you? Which ones are you not? Remember to hire, barter, trade or partner with people who play at the things you have to work at to fill all six hats.