Fusing ancient wisdom with modern cellular research, ASEA unveils REDOXGold, a new massage gel infused with microparticles of 24-karat gold. This new formula is designed to deliver targeted cooling relief.
A Utah-based company focusing on redox technology, ASEA shares that it has closely collaborated for the past three years with international research institutions, including the University of Bath in the U.K. and the University of Western Sydney in Australia.
Dr. Charareh Pourzand from the University of Bath’s Centre for Therapeutic Innovation explains, “The formulation of redox signaling molecules we tested with the gold component produced positive data, inducing Nrf2 and improving redox balance in cells, which supports cellular recovery processes.” Consumers now actively seek scientifically-backed wellness solutions, and REDOXGold aims to show how thorough research and global partnerships can work together in shaping the future of cellular health.
The Golden touch of cellular health
As the global health and wellness industry continues to expand, ASEA reports it has created a path forward through partnerships with research institutions like the University of Bath in the U.K. and the University of Western Sydney in Australia. ASEA relays that it has examined the microscopic world of cellular communication in collaboration with these institutions.
The collaborative work has produced a product that aims to open a new frontier in redox technology, combining current science with the properties of gold. According to ASEA, the research teams spent over three years examining how gold microparticles interact with cells, discovering connections between the noble metal and redox signaling molecules.
REDOXGold is a substantial advancement in ASEA’s product line. Unlike ASEA’s previous broad-spectrum offerings that support foundational health and overall wellness, the company shares that this topical gel infused with 24-karat gold microparticles has been created to provide relief and cooling recovery within minutes.
ASEA’s journey of scientific validation
ASEA’s growth from a small Utah startup to a global leader in redox technology demonstrates the company’s ongoing dedication to scientific excellence. “When we started ASEA 15 years ago, most people had never even heard of redox signaling,” says a company spokesperson. “We recognised that to truly change cellular health, we needed to educate consumers while engaging with the scientific community.”
This strategy of simultaneous consumer education and scientific validation has produced results. By 2024, ASEA reports it expanded to 34 international markets, with its flagship ASEA® Redox Cell Signaling Supplement selling over 38 million bottles worldwide. ASEA explains that the company’s growth comes from effective marketing and the growing recognition of redox technology’s potential in scientific circles.
The development of REDOXGold began as something the scientific community was both excited and curious about. The company funded independent research, building relationships with universities and research facilities across three continents. According to ASEA, these partnerships gradually built credibility for ASEA’s technological claims.
Gold as a cellular catalyst
Dr. Pourzand’s team in the U.K. contributed directly to the research preceding REDOXGold’s launch. The team’s findings proved essential in understanding how gold microparticles enhance the effectiveness of redox signaling molecules. “ASEA is one of the only companies producing redox signaling compounds,” Dr. Pourzand emphasizes, “and the products do what they should and what the company says.”
REDOXGold was born out of hands-on collaboration with respected research institutions. ASEA maintains that together, they uncovered a surprising advantage: elemental gold could act as a powerful catalyst in ASEA’s redox signaling process. ASEA reports that their research showed that when real gold is introduced, it sharpens the efficiency of redox activity and drives higher production of Nrf2, a key player in how cells defend and repair themselves. That discovery became the cornerstone of what sets REDOXGold apart.
The gold particles function as a catalyst in redox signalling. They facilitate faster and more efficient electron transfer by enhancing redox reactions. This improves communication, resulting in a noticeable cooling sensation following exercise. The effect appeared across multiple tissue types, suggesting a range of potential uses following physical activity.
The future of gold-enhanced cellular health
Hunter Dean, senior vice president of R&D and Production Operations at ASEA, discusses the product: “REDOXGold represents the future of our company and the future of redox technology as a whole. This product allows us to target specific genetic pathways in a new way, providing rapid, targeted benefits.”
“We’ve spent 15 years at the forefront of redox wellness, and the past three working closely with Dr. Pourzand and global experts to bring REDOXGold to life,” Dean says. “That kind of depth and collaboration gives us real confidence—there’s nothing else out there like it.”
He breaks down how it works: “Most products just cover up symptoms. REDOXGold does something else entirely. It supports your body’s own ability to recover and recharge from within.”
ASEA plans to release REDOXGold across its global markets, with applications extending beyond immediate discomfort relief. The company’s research focuses on recovery enhancement after physical activity. This broad potential highlights the significance of ASEA’s work in the evolving field that intersects redox science and health. ASEA reports that its research suggests that the gold-enhanced formulation—especially when used before and after exercise and other physical activity—can potentially help active individuals return to their routines with less downtime.
As the global launch of REDOXGold continues, ASEA believes there is considerable anticipation surrounding its potential impact on health and wellness. The product is designed to be an advancement in recovery solutions—potentially impacting approaches to physical activity, relief and recovery and cellular health for active individuals.
