The Do’s and Don’ts of Naming Your Business
Starting a new business is one of the most exciting moments in your career, let alone your life. There are a thousand details to address, so it’s important not to get carried away with your enthusiasm and overlook potential problems.
Your business name is a particular area in which to take care, because it’s such an integral part of your company’s identity. For many customers, it will be the first thing they see. Perhaps you came up with what feels like the perfect name without really thinking it through, or perhaps you’ve struggled to find a name and will just stick something together at the last moment. Either approach can be hazardous because there are many things that can go wrong with a business name.
From unintended double meanings to unavailable domain names, you need to make sure to avoid the many possible downfalls that your business name can face. To help you, check out this new infographic with some sound business-naming advice.
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Kelvin Slater started a company with his wife, Mandy. His advice? Be intentional in your relationships.