No Matter How Busy, Why You Should Always Make Time for Brainstorming

Do you hold idea-generating sessions in your office? You should—it’s a powerful way to maximize results.
December 10, 2014

The term “brainstorming” and new derivatives of it, like brainswarming and mind mapping, are tossed around a lot, along with a zillion ways to do it. It’s been used to combat writer’s block, inspire creative thinking and jump-start problem-solving, but it’s certainly not the only place you’ll find it—nor should it be.

Stepping away from the day-to-day routine to brainstorm helps churn out fresh ideas, evaluate options and make good decisions. Here are five reminders why brainstorming is so beneficial to your business:

1. You're reinvigorated with fresh ideas.

Differentiating yourself from the next brand is critical to your long-term survival, and without a mechanism for generating fresh, innovative ideas, your products and services can become obsolete. Don’t fall prey to predictability—brainstorm to equip yourself with out-of-the-box opportunities that can help you re-examine your brand, assess competition and develop cutting-edge practices that impact the bottom line.

2. Distractions are removed.

Let’s face it, multitasking is a myth, and distractions are everywhere. But when you own your own business, it’s your responsibility to clear your plate to think big-picture. Set aside a specific window of time to brainstorm, so you can ignore those day-to day-operations distractions and focus on larger key tasks.

3. It enables better evaluation.

The process of brainstorming isn’t just for generating new ideas; it can be used for evaluation as well. Evaluation with a brainstorming mindset allows you to reach beyond the surface, think critically and find greater purpose as you expand the scope of your business. A benefit to boot, it’ll help you eliminate feelings of stress as you process and evaluate ideas at a high level.

4. Brainstorming creates a process.

Systems and processes are great ways to improve competencies in business. And brainstorming is a valuable system that can help you manage resources, measure capabilities and quantify progress. You can use it to work on virtually every aspect of your business, execute short- and long-term planning and calculate specific results.

5. Results are guaranteed.

Whatever results you seek in your business—cornering the market, increased profits, repeat clients and more—brainstorming helps you create a fertile environment for capturing results through planning, preparation and analyzing progress. Be proactive, push beyond your comfort zone and positively impact the bottom line using this process.       

Are you ready to take your business to the next level by embracing the power of brainstorming?

Learn how to lay the groundwork (and ground rules) for fruitful brainstorming sessions.

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