A Tale of Two Different SXSW Interactives

It took me three years, but I’ve finally figured out SXSW Interactive, which wrapped up Tuesday in Austin. To some people, it’s a conference, and to others, it’s a festival. What’s the difference?

Conference-goers are the lanyard-toting, sensible shoe-wearing ones that shuffled into a 6 o’clock happy hour, looking for enough free h’or dourves to make a dinner of it before retiring to his or her hotel.

They look a little like this.


Then there are the festival-goers, who caught a late afternoon session or two at the convention center before they hit up a happy hour for sustenance and some scheduled socializing with other Interactive attendees and speakers. They are the ones that went to a 7 o’clock party sponsored by somebody small, and then got in line for a 10 o’clock party sponsored by somebody big. 

You could spot them looking like this.

And SUCCESS’s take on conference versus festival?


Journalist, podcaster and southpaw Shelby Skrhak is the former director of digital content and social media for SUCCESS.com. Before joining SUCCESS magazine, Shelby launched the weekly suburban newspaper Plano Insider, and covered topics ranging from cops and courts to transportation and fashion. Her handwriting should be a font.

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