It took me three years, but I’ve finally figured out SXSW Interactive, which wrapped up Tuesday in Austin. To some people, it’s a conference, and to others, it’s a festival. What’s the difference?
Conference-goers are the lanyard-toting, sensible shoe-wearing ones that shuffled into a 6 o’clock happy hour, looking for enough free h’or dourves to make a dinner of it before retiring to his or her hotel.
They look a little like this.
— Fuel (@fuelindustries) March 18, 2015
Then there are the festival-goers, who caught a late afternoon session or two at the convention center before they hit up a happy hour for sustenance and some scheduled socializing with other Interactive attendees and speakers. They are the ones that went to a 7 o’clock party sponsored by somebody small, and then got in line for a 10 o’clock party sponsored by somebody big.
You could spot them looking like this.
THANK YOU INTERACTIVE!!! pic.twitter.com/RxDiwwA9CG
— sxswdocumentary (@sxswDocumentary) March 18, 2015
And SUCCESS’s take on conference versus festival?
— Shelby Skrhak (@ShelbySkrhak) March 14, 2015